Obliged by competition and traditions: from Dreher to Dreher, or the strategy of “quality before quantity”. This was the title of a recent presentation by Gábor Békefi, CEO of the brewery Dreher Sörgyárak Zrt, in the community room of the Hungarian Economic Association. Mr. Békefi had been invited by the Association’s Agricultural and Food Industry Unit. The slides of the presentation can be downloaded from our website.
Gábor Békefi’s presentation (pdf)